Pioneering Innovation in Product Management: A Conversation with Gireesh Patil

Gireesh Patil, an accomplished product management leader, has an impressive track record of over 17 years in the software industry, specializing in envisioning, launching, and enhancing B2B enterprise SaaS products. Currently the Director of Product Management at ServiceNow, Gireesh has been instrumental in the development and successful launch of several innovative products, influencing significant pipeline growth and setting strategic roadmaps. In this exclusive interview, Gireesh shares his journey, insights, and advice for aspiring product managers.

1. What initially drew you to a career in product management?
2. My interest in product management stemmed from a passion for solving complex problems and creating solutions that drive business value. The ability to shape a product from ideation to market introduction and seeing it make a tangible impact on customers is incredibly rewarding.
3. Can you describe one of your most impactful projects at ServiceNow?
4. One of the most impactful projects was leading the development and launch of the Workplace Service Delivery suite. This product digitized the employee experience for corporate real estate, offering features like reservation management, case management, and floor mapping. It played a crucial role in transforming how companies manage their workplaces, especially during the post-pandemic period.
5. What are the key elements of a successful product launch?
6. A successful product launch requires thorough market research, a clear understanding of customer pain points, and a well-defined product strategy. Collaboration across cross-functional teams, meticulous planning, and a strong go-to-market strategy are also essential. Post-launch, gathering customer feedback and continuously iterating on the product is crucial for sustained success.
7. How do you approach innovation and R&D in your role at ServiceNow?
8. Innovation and R&D at ServiceNow are driven by a deep understanding of market trends and customer needs. We define a quarterly and yearly roadmap, conduct extensive research on new products and technologies, and work closely with design, engineering, AI, and data analytics teams to bring innovative solutions to life. Mentoring product managers to foster a culture of innovation is also a key part of our strategy.
9. What challenges have you faced in product management, and how have you overcome them?
10. One of the biggest challenges is balancing short-term demands with long-term strategic goals. To overcome this, I focus on clear communication with stakeholders, setting realistic expectations, and maintaining a flexible yet disciplined approach to product development. Prioritizing tasks based on impact and feasibility helps manage these challenges effectively.
11. How do you ensure cross-functional teams work harmoniously towards a common goal?
12. Ensuring cross-functional harmony involves fostering open communication, aligning on shared goals, and promoting a collaborative culture. Regular meetings, clear documentation, and using project management tools help keep everyone on the same page. Encouraging team members to voice their ideas and concerns also builds a strong, cohesive team dynamic.

1. Can you share your experience with mentoring and leading product managers?
2. Mentoring and leading product managers is about providing guidance, sharing experiences, and encouraging continuous learning. I focus on developing their skills in product research, strategy, execution, and go-to-market planning. Creating opportunities for them to take ownership of projects and providing constructive feedback helps them grow and succeed.
3. What advice would you give to someone aspiring to become a product manager?
4. My advice is to develop a strong understanding of both the technical and business aspects of product management. Gain hands-on experience, stay curious, and be willing to learn from both successes and failures. Building strong communication and leadership skills is also crucial, as product management often involves coordinating with diverse teams and stakeholders.
5. How do you stay updated with the latest trends and technologies in product management?
6. Staying updated requires a proactive approach. I regularly attend industry conferences, participate in webinars, and read leading publications. Networking with peers and engaging in continuous education through certifications and training programs also helps me stay ahead of emerging trends and technologies.
7. What is your vision for the future of product management in the SaaS industry?
8. The future of product management in the SaaS industry will be increasingly driven by data and AI. Leveraging advanced analytics to predict customer needs and improve product experiences will be key. Additionally, fostering a culture of innovation and agility will be essential as the industry continues to evolve rapidly. My vision is to create products that not only meet but anticipate customer needs, driving greater value and satisfaction.

Gireesh Patil’s journey in product management exemplifies his innovative spirit, strategic acumen, and leadership prowess. His significant contributions to the SaaS industry, especially at ServiceNow, underscore the critical roles of continuous learning, collaboration, and a customer-centric approach. Gireesh’s insights and experiences offer invaluable lessons for aspiring product managers, highlighting the immense potential for impactful innovation in the dynamic tech landscape.